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Bridging Service, Design & Manufacturing to Create Transformative Spaces
R2E ASSOCIATES INCORPORATED
Joe V Rodriguez | Founder, Managing Director
Joe V. Rodriguez brings more than 25 years of entrepreneurial leadership and international sales experience to the Architectural & Design industry. As Founder and Managing Director of R2E Associates—established in 2009—Joe leads a firm dedicated to bridging the gap between service, design, and manufacturing. Guided by the principle Refined 2 Excellence, R2E focuses on bespoke office furniture solutions that elevate interior spaces through conscious, design-driven processes.
Joe’s expertise lies in delivering customized FF&E applications, overseeing teams of seasoned professionals, and ensuring each project meets budget expectations while exceeding client and designer visions. He combines strong financial and business acumen with a deep appreciation for quality design, ensuring both profitability and transformative outcomes for clients.
In 2019, Joe completed the Accelerated Advanced Management Program at the Yale School of Management, expanding his proficiency in quantitative competitive strategy and impactful leadership models.
Beyond his contributions to the contract furniture industry, Joe is the co-founder and former CEO of Easy Breezy Laundry & Easy Breezy Irving Park Inc., launched in Chicago in 2013. His entrepreneurial achievements earned him recognition as a Champion of Small Business Entrepreneurship in 2018 by the National Association of Government Guaranteed Lenders, sponsored by Byline Bank, BBVA, JPMorgan Chase, Wells Fargo, U.S. Bank, and the SBA.
Rooted in integrity, innovation, and service excellence, Joe continues to shape environments and experiences that reflect purpose, precision, and exceptional design.
R2E = "Refined 2 Excellence"
